Have you ever wondered what your customers really want? Here are 5 things that they may be looking for.
I’ve noticed something different about today’s customer. Unlike the customer of yesteryear who did not have easy access to product information and multiple avenues by which to locate and purchase products, the customer of today can easily access information, compare prices and formulate product or service questions in the comfort of their home or office.
The question of “What does today’s customer want?” often comes to mind.
Here are 5 things they’re looking for:
- Convenience
Lifestyles have changed over the years. People are working longer hours. More and more of us are working from home. The internet has assisted in making the world a twenty-four hour marketplace. Today’s customers want the convenience of researching and making purchasing decisions without having to leave their home or office. Does your web presence allow them the ability to acquire enough knowledge about your product or service to make a purchasing decision? Is it possible to make a purchase right now? Twenty-four hours a day? On the other side of the world? Can they make purchases via their smartphone?
Now I know this one may be a little tough, but can they communicate with someone within your organization when it’s convenient for the customer? I know this may mean asking the customers to email your organization, but can they feel confident that someone will respond within a reasonable amount of time? The busy customers of today want to have the ability to do business with your company at their convenience.
- Knowledgeable Workforce
- Speed
Today’s customers are busy with the everyday hustle and bustle of life. The idea of dealing with inefficient processes and procedures when attempting to do business with your company is very unappealing. Your customers want to be serviced in a timely manner. Today’s customers want to utilize technology to assist in reducing the amount of time required to make purchasing decisions and completing transactions. Is purchasing products or services a simple process for your customers?
- Consistency
Consistency is one of the building blocks in creating both customer retention and customer loyalty. Your level of consistency is key to building trust with your customers. Make sure that your customers consistently receive a high level of service regardless of how they choose to conduct business with your company.
- A Great Mobile Experience
Technology has created a multitude of avenues that assist your customers in their daily living. Today’s customers can make dinner reservations, and check for parking availability near the restaurant directly from their smartphone. Does your company take advantage of technology to create a better mobile experience for your customers? Do you have a mobile website? How would your customers rate your mobile website? Are you aware of what percentage of your customers found you via your mobile website?
The hi.guru Experience
We recognise that time equals money and our aim is to connect you with your customers in an effective, responsive way. With our AI-Driven Business Conversation platform, your customers can easily get answers to the questions they have by either chatting to a human or by chatting to a customised chatbot.
Having this available technology is a sure way to get your customers coming back and ensuring their experience in dealing with your business is positive, memorable and meaningful.
It’s easy and simple.
- Register your company.
- Download our hi.guru app (click here for link) currently available on iOS
- Start delivering superb customer service with smart communication.